1. Who We Are

Here at Gardners Bakery Ltd, we are committed to maintaining the trust and confidence of our visitors, whether they visit us online or in-person at our Northampton shop. In this policy, we’ve provided detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure.

2. How We Collect Information

Personal Data: When you place an order with us, we collect the personal information you give us, including your name, phone number, and potentially your address and email.

In-Store Surveillance (CCTV & Audio): We operate 24/7 CCTV surveillance throughout our premises. This includes high-definition video and audio recording of all areas. By entering our store, your image and voice may be recorded.

Telephone Recording: All telephone conversations between customers and our staff will be electronically recorded for training, security, and dispute resolution purposes.

Cookies & Google Analytics: Our website uses cookies to collect information about browsing and purchasing behavior. We also use Google Analytics to collect standard internet log information and details of visitor behavior patterns. This information is processed in a way that does not identify individuals.

3. How We Use Your Information

• Orders & Service: To process your bookings, manage decorations, and contact you regarding your order.

• Mailing Lists: If you opt-in to our newsletter, we use your info to send updates you’ve requested and to ensure our records are accurate. We do not sell our email lists to other organizations.

• Security & Evidence: In-store and telephone recordings are used to ensure the safety of our staff and customers, prevent crime, and provide a factual record of interactions.

4. Payment

We do not have access to your credit card information when you pay in-store. For over-the-phone payments, details are entered directly into our PCI-DSS compliant chip-and-pin device; we do not store these details.

5. Disclosure

We reserve the right to disclose your personal information, including video and audio recordings, if:

• We are required to do so by law or by request of law enforcement.

• You violate our Terms of Service.

• It is necessary to protect the safety, rights, or property of Gardners Bakery Ltd, our staff, or our customers.

• It is required in connection with any legal dispute or proceeding.

• We see fit to share recorded content with relevant third parties (such as legal counsel or insurance providers) for the purposes of dispute resolution or business protection.

6. Your Rights

Under the UK Data Protection Act and UK GDPR, you have several rights regarding the personal information we hold about you, including any video or audio recordings:

• Right of Access: You have the right to request a copy of the personal information we hold about you. This includes requesting to view CCTV footage or listen to audio recordings in which you are featured (subject to protecting the privacy of other individuals).

• Right to Rectification: You can ask us to correct or update any inaccurate or incomplete information.

• Right to Erasure: In certain circumstances, you can ask us to delete your personal data, provided it is no longer required for legal, safety, or contractual purposes.

• Right to Object: You have the right to object to our processing of your data, particularly for marketing purposes.

If you wish to exercise any of these rights, please contact us at info@gardnersbakery.co.uk. We aim to respond to all valid requests within 30 days.

This Privacy Policy was reviewed in February 2026.